Originally posted on PandoDaily:
It started harmlessly enough, with a simple sticker. Most startups have ’em and stick them, for better or for worse, on everything. At various points of SXSW, I was unpleasantly surprised to find a sticker of some startup tangled up in my hair.
But to slap your company’s sticker onto the front door of another startup? That’s throwing down the gauntlet.
And that is how Occipital and Orbotix, two startups in Boulder, Colorado, have found themselves embroiled in a full-blown prank war, complete with robots, nerf guns, Annoy-A-Trons, and sneak attacks.
It’s a geekified Hatfield-McCoy feud. And it’s not over yet.
Both Orbotix and Occipital are both portfolio companies of Foundry Group. They’re both operating out of downtown Boulder, and they both have major pride in their products. The founders of Occipital actually invested in Orbotix. That’s where the common ties end. And just so you can keep this straight: Occipital…
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